Module 1
- Digital Marketing - Overview
- What Digital Marketing is Not?
- Why Digital Marketing?
- Digital Marketing - SEO
- Search Engine Crawlers
- Points to Note
- Digital Marketing - Social Media
- SEO and Social Media
- There are two functions of social media for business
- Start Social Media Marketing
- Facebook tops the list of social media strategy
- Optimize for mobile
- Emphasize on human experience
- Digital Marketing - Content
- Content marketing
- Goals of Content Marketing
Module 2
- Start Content Marketing
- Digital Marketing - Email
- Digests
- Lead Nurturing
- Transactional Emails
- Digital Marketing - Mobile
- New Mobile Marketing Channels
- Ways to Drive Conversions
- Use QR codes to streamline user experience
- Use hyperlocal marketing
- Use SMS marketing
- Digital Marketing - Pay Per Click
- Search Engine Advertising
- Advantage of PPC Marketing
- Factors behind Successful PPC Advertising
- Digital Marketing - CRO
Module 3
- What is CRO?
- What CRO is Not
- Why do Companies Use CRO?
- Digital Marketing - Web Analytics
- Web Analytics Tools
- Digital Marketing - Facebook
- Digital Marketing - Pinterest
- Digital Marketing - Twitter
- Digital Marketing - Linkedin
- Digital Marketing - Youtube
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